Attraction Marketing - The New Network Marketing Model For Accelerated Business Growth.
58The New Attraction in Marketing
Attraction Marketing is one of the most powerful and effective methods with which to accelerate the growth of your business. If you have ever felt uncomfortable approaching people who had not invited you to contact them, in an effort to build your business, then this could be the marketing model that will truly benefit you. This model is a win-win proposal. Your prospects wil be happy - and you will enjoy your business building more than you ever have before.
What Is Attraction Marketing?
Attraction Marketing is a style of marketing which attracts prospects to you, instead of you chasing down and pursuing prospects. Chasing after people by cold calling leads, talking to people you know, or who are within standing distance of you, in the hope that one of them will join you in business, or buy from you, is the old sales model that so many struggle with. As a matter of fact - it's not just the sales person who struggles with this type of approach. Prospects really dislike being contacted in this manner. They feel like they are faceless commodities for someone else's gain, and if you are truly honest with yourself, you will admit that you don't like being treated like that as a consumer either.
With Attraction marketing, the focus is on building relationships. It allows you to provide something of real value to your prospects in the way of information, or solutions to issues that are important to them. By doing this, it allows your prospects to get to know you and what you have to offer them. In the old model of marketing, you are looking to gain business partners. In Attrction marketing, you are looking to serve your potential target audience by giving away something of value to them before ever wanting anything in return.
Once a prospect has viewed your marketing content and finds value in what you provided, they will often contact you before you ever contact them. How would you like to be contacted by a prospect, who already knows your name, and has already been introduced to information about what you can offer them? No more phone scripts to follow. Just genuine discussions about how you can help your prospect. This really builds trust between you both and is the major reason why people will join you in your opportunity. It's a great way to do business.
Attraction marketing also provides you with the opportunity to monetize your site. This is an option that you may consider adding to your online content. This is because not every visitor will linger on your site. However, before they leave, they may want to click on some paying links or other items for sale on your site that they find valuable. This way you can add some cash flow to your marketing efforts while you are building your contact list.
The Attraction Marketing Formula - The Essentials to Have In Place
There are three essentials you will need to implement, in order to set up the marketing which will attract your prospects.
- Online Marketing Pieces.
This is where your prospects will initially find you. The list is quite a vast one, as there are many more options for you than the ones that I will list here. However, these are the ones that I am using at the moment, which is why I feel able to comment on them. Remember though, that you can develop a list of what sites you may like to use, and develop those for your business content. Ther marketing pieces will be written or recorded content. These may include:
- Blogs
- Squidoo
- Hubpages (such as this one)
- Youtube
- Audios
- Personal profiles on social media sites such as Facebook and Myspace.
2. Lead Capture Pages
This is where people will exchange their contact information with your for something of value that they want to receive from you. This can be a page which is provided for you by an affiliate company, or one that you build yourself.
3. An Auto-Email Campaign
These are the automated email which you send to ptople after they have opted into your contact list. This is where you build relationships with people. To do this properly, you use your emails to send further quality information to your prospect that will help them with relevant content that interests them. It helps them get to know you and the benefits that you offer to them, and it will allow you to continue to sell to customers that have already found value in what you have previously offered to them.
The Next Step - Setting It All In Motion.
If you can see the value in Attraction marketing, but don't know where to start, there are solutions for you. There is nothing that you cannot learn if you want to develop these skills.
To be successful, you will need to gain knowledge about:
- Who do you market to?
- How to identify your target market.
- How to identify your target market's interests and problems that they search online to find solutions for.
- How to effectively use keywords in your articles and other content, such as video.
- How to optimize your web content so that the search engines find your articles.
- How to market your content so that you gain free traffic.
- How to write tons of articles and get your content online.
- How to set up your own email series to provide useful content to your prospects and build relationships with them.
- How to set up and use free accounts on the internet in which to post your content
Getting the training is the easy part. The question you really need to ask yourself before starting any training is this. 'Do you want to develop your business enough to invest the time and effort into learning and applying that knowledge to develop your online marketing?'
I say this, because learning new things can be slow at first, as you try to get your head tuned into developing new skills. But if you keep at it, taking one step at a time, you will go from steps to leaps in not time. Have you heard that old saying? 'How do you eat an Elephant?' Well one bite at a time of course.
That's the same philosophy you need to apply to this situation as well.
If you are determined to be an entrepreneur, then you will do whatever it takes to develop the skills you need to achieve your end goal. It doesn't matter how much experience you do or don't have at this stage, or how developed your skill sets are. You can easily make a start at the level you are now on, and build on that.
Where To Get The Training.
I can recommend a free and low cost online training option, that you can use to develop your Attraction marketing system. All of the training is done online via video screen shots of each step of the process. It covers all areas I've mentioned and more. You can upgrade to the paid membership, which will provide you with a more detailed training which will give you the quickest results, but you can get access to that area for a trial of only $1. This gives you one weeks access so that you can see the full scope of what is available to you, and try out some of the modules for yourself so that you can assess if this will truly be of value to you.
You can sign up for free at the Renegade University and do your own investigation. You are your own best judge.
Attraction marketing is really lifting the integrity of building a business online. It allows you to offer valuable content to people that really helps them with issues that are important to them. Done properly, it can add 10, 20 and numbers even greater than this, into your contact list daily. And all for free. It allows you to excel in your business beyond what you would ever have been able to do by following the old business model that most of us have been trained in.
What Do Prospects Really Think About Being Approached The Wrong Way?
A colleague of mine, Barbara Silva, is about to launch her new E-book, 'Romancing The Sale'. As part of her research for her book, she went and asked the general public how they felt about this issue. I've included that interview here for you.
Let's do Business after a better model.








Internet MLM Now 3 years ago
Well done! All the parts are there and explained very well. Great how to hub for building a terrific attraction marketing machine! Terri