Network Marketing Advertising - How To Generate Your Own Pre-sold Leads at Low Cost

Using Network Marketing Advertising effectively, not only brings you results, but also saves you lots of money you would otherwise have wasted on hit and miss ventures. Most ineffective advertising consists of trying to sell your business or your product directly from your ad, online or off. Your small ad leads straight to your business or lead capture page. This will always lead to poor results.

The effective method, is to focus your content on pre-selling your business or product through educational marketing, which informs your audience of the benefits of what you have to offer. This is not a different strategy for a sales pitch, such as ‘The benefits of how quickly you'll make money in this business because of our cool compensation plan.' No! Not the benefits of what your business or product can offer, but what you can offer to your prospects. Your advertising should never be aimed at what you want your prospects to do for you, but on what you can do for your prospects.

Network Marketing Advertising and Content

.Using the right content in your advertising will always cause you to be seen as a Professional. So what is the right content?

Good content is always determined by the needs of your target audience. This is where you need to put pen to paper, and list what groups of people who would most likely want what you are offering. Let me set it out for you like this:

1. List the potential groups of people. (mothers, retirees etc)

2. Under each group, list what you think is their interests, concerns, worries, fears, problems, challenges and painful circumstances might be.

3. Then list why they may have these concerns or problems.

4. Then continue by listing what may be stopping them or holding them back from what they want.

This is called ‘Brainstorming'. It's not that you will know the definite answers to these topics, but you will at least build a general overview of what are the areas of interest that are important to your target audience.

Once you have this list, see if you can begin to identify possible topics which are relevant to your targeted audience, and list ideas that will offer solutions to each topic. This then will give you an outline to follow when putting great content together which will be useful to the market you are wanting to provide solutions for. To market successfully, you really need to see yourself as being in the problem solving business, not the business owner who needs to advertise.

Not sure on how to solve those potential issues for your audience? Start with areas that you do know, but then keep studying and searching for information that will be relevant to you audience. There are great resources online that you can gather information from. One I use is the Renegade University. They offer not just training, but they also show you step by step, in great detail, how to build a web of quality content all over the internet, which drives large amounts of free traffic to your sites.

Network Marketing Advertising and 'Attraction Marketing'.

Attraction Marketing is the term which refers to the system of marketing which attracts prospects to you. You can set this up by providing quality, relevant content that helps people solve issues that are important to them - thereby establishing yourself as a 'solution provider'.

By providing only quality content that is relevant to your target markets, you gain pre-qualified leads who trust you, and are more likely to buy from you or join you in your business. But this only works when you have their interests and needs at the forefront of your mind, instead of your own.

How do you build the web of content?

By using social sites all over the internet. Such as:

Squidoo, My Space, Face Book, Blogs, You tube, Book marking sites, Hub pages and much more.

They require work to set up, but they bring you great results for a very low cost investment. If you are willing to invest your time into establishing your services and content throughout the internet, you will build an effective marketing presence.

Next, you need a plan to implement this strategy. By implementing an ‘attraction marketing' plan, you will be able to say goodbye to ever facing another cold call again, or wasting large sums of money in advertising which brings only poor results.

Network Marketing Advertising and a Plan of Action.

It's well enough to know what sites are available to you. Now you need a plan of action to follow so that you can implement your marketing online.

Firstly, make sure that you have decided the group of consumers that you will be marketing to, based on your initial brainstorming.

Next, decide if you would like to build a Blog, or a website. This will become your main address that you refer your contacts to, which contains the content that is relevant to them. You can find free and paid hosting for your Blog, and I believe there are free hosting sites for websites as well. These however, will often have their own advertising on them, since this is the way that they raise revenue for for providing the free service. If you want complete control over your site, then go with hosting that you pay for. You can get quality sites from under $10 per month. That's very reasonable.

The Reason For Having A Main Site Is So That:

1. People can get to know you and your unique content focus.
2. You can provide people with the opportunity to subscribe to your newsletter, or to contact you directly. This helps you buid relationships with your visitors.
3. You can provide an RSS feed to your site that those who do not wish to leave their details may subscribe to.
4. You can monetize your site, for those visitors who may only stay long enough to click on a link, or purchase something of interest to them that you have provided for them there. This provides you with some cash flow that will cover your hosting costs, and any other area of marketing that you have invested in.

As you build your site, or Blog, start building content at places such as Squidoo and Hubpages and places where you can post articles too, such as Ezine Articles.

Set up some accounts at various Bookmarking sites available online. This is so that you can post the links to sites there that you find valuable. So do post listings of other sites besides your own , otherwise you may be considered a spammer, and that will do harm to your credibility.

Next, set up your own Myspace and Facebook accounts and let people get to know you there. Get involved in the communities and be a genuine social member. If you are wanting to set up an account at only one of those sites, I would suggest that Facebook is the one to go with. It is the fastest growing community online at the time of writing this article, so to set up there makes sense, because that is where the traffic is heading.

Here are some important details that will help you be more effective.

These are:

• Knowing the protocols to follow at these sites.
• Understanding correct Keyword placement in your articles, so that the search engines can find them.
• Knowing how to optimize your sites for the search engines by using backlinks to point to your sites and articles.

Since there are far too many details to include in just one article, I will have to expand these topics in future posts. If however, you would like to get started straight away, and would like some help setting up your marketing plan, you can contact me at : jeannie@marketwiselyonline.com and I will be glad to help you get started.

If it all seems a little overwhelming, don't worry. You'd be surprised what you can accomplish with someone showing you how to do each step and with you having the will to do the work that is entailed. Writing articles is a lot easier with the tips that I can show you too.

So develop a step by step plan. It certainly puts you in control of the direction that you wish to take with your business. If you would like help to get this up and running for yourself, don't forget to contact me. I can help you implement all of these strategies. That way, you can know how to set up each part of your virtually free social marketing sites, enabling you to create a web of content online which will attract clients to you, and potentially your business. This is the truly effective way to use the internet to get the results you are looking for with your Network Marketing Advertising.